- focus
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when a company tries to serve particular groups of customers in a market with particular needs, rather than trying to serve the whole market— focuser noun [countable] :
• The focuser seeks to achieve a competitive advantage in its target segments even though it does not possess a competitive advantage overall.
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Ⅰ.focus UK US /ˈfəʊkəs/ noun [C] (plural focuses, FORMAL foci)► [C] the central or most important thing for a company or organization: the main/primary/principal focus of sb/sth »The primary focus of a manager is on efficiency.
turn/switch/shift the focus from sth to sth »A bonus-based incentive system shifts the focus from the behavior of sales people to the results they deliver.
focus on sth »The company's Five-Year Plan continues the dual focus on use and production.
► [U] the act of giving attention to a particular group of customers or a particular activity: »The restructuring was aimed at establishing real customer focus throughout the organization.
► [U] the ability to give all your attention, time, and energy to a particular activity: »The enquiry concluded that the failure to address the issue beforehand was the result of a lack of focus and drive by the board.
Ⅱ.focus UK US /ˈfəʊkəs/ verb [I or T] (-s- or -ss-)► to give a lot of attention, time, energy, etc. to one particular group of customers or a particular activity: focus on sth »The company's chief executive is moving to a new corporate headquarters in Dubai to focus on business in the Middle East, Africa, Europe, and Asia.
focus attention/efforts/resources on sth »We shall continue to focus our efforts on cutting costs.
focus entirely/exclusively/mainly on sth »By the age of 30, he had decided to focus almost exclusively on corporate work.
Financial and business terms. 2012.
